CLIENT: Polyurea University™
MARKET: Educational / Trade
SUPPORT LEVEL: ULTRA
The support level is both an investment threshold for the client as well as an indicator of the general amount of content created to build/support the brand. Check out plan levels here.
Marketing Automation: Polyurea University
Polyurea University™ is a training school for applicators, inspectors, architects & engineers, and facility owners who would like to learn more about the polyurea industry.
In order to raise awareness with industry professionals, they needed a solid brand initiative that would be recognizable across their various media outlets. First and foremost was a logo and website build. Once that was underway and their management could see the direction everything was headed, they asked PNR Collective to design all their collateral, from logos to training materials and displays.
In addition to their regular training material, we were tasked with coming up with an on-brand template for white papers to be used as lead magnets. Finally, we also set up multiple marketing campaigns in their CRM (Infusionsoft / Keap) in order to automate their leads and sales of training courses.